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Why We’re Not Available Light Shooters

by Mary Perry · Mar 13, 2016

What is a natural light shooter?

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Natural light can be perfect for some situations, like this photograph of this happy boy and his father.

So many photographers today advertise themselves as “natural light” or “available light” photographers. The idea is to persuade their clients that their shoots are natural, honest, free of the popping light of flash photography. What I read is that these people are openly admitting (and somehow throwing on a positive spin) that they are intimidated by off camera lighting and wish to stay well within their comfort zone.

 

The truth is, many of these natural light photographers obviously have a great love for picture taking, spent many hours behind the lens, and have an extensive knowledge of how to use their cameras and create desirable imaging. I can tell by the beautiful images that span the 100% width of their website’s home page. And when you only need an hour to shoot in the summer when the sun starts to fall perfectly into the trees, you really don’t have to carry around or use lighting gear to capture a young family for their annual photo shoot.

But what they are advertising as an advantage is exactly what allows Next Level Photography to say yes to many of the jobs that these photographers are forced to decline. This is part of what makes us a professional photography business.

Do you have an actual studio?

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Mary and Matt, owners of Next Level Photography with our three kids

Knowledgeable customers, particularly business or commercial customers, who are weeding out non-professional photographers will ask this question. I have been asked this question hundreds of times.

Having a studio not only provides the space and organization to do business, but with so many talented hobbyist photographers advertising their services, it is an obvious differentiator between a mom-with-a-camera and a full time, serious, professional photography service.

While hobbyists advertise how they are “natural light” photographers first thing on their website, we proudly show pictures of our studio location.

Photographing Events, Parties, and Weddings

We love to be hired to photograph events and weddings. They are challenging, can be long, we have limited control, venues are usually dim or poorly lit, and lots of things can go wrong for a photographer. Bring it!

There are always two of us and we love to shoot all day long. We’re professional and know how to work with the staff and event planners to ensure you get the shots you expect. We enjoy meeting and working with new people.

We know where to set up our lighting so you get bright, clean, sharp, vivid photography when available light just doesn’t cut it. And we bring back ups, so when the day comes that something of ours doesn’t want to work – you won’t even know it.

Products with a white background

Pet Photography 2Another thing that you can’t pull off without knowledge and use of professional lighting is isolating objects, people, or pets on a white background. This is not an ideal job for Photoshop, you need to get this right, right out of the camera. Places like Amazon now require you to use professional images with a full white background if you want to sell on their site. Catalogs and magazines often request products and models to be isolated on white.

Green Screen

Also known as chroma-key. Not only does the subject need to be properly lit, but the green screen needs to be evenly lit to easily remove the subject from it in post production.

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This hockey team’s team photo was made by photographing each child separately on a green screen, extracting each player, then creating the composite in Photoshop.

“What is color? No object of itself alone has color.

We know that even the most brightly colored object, if taken into total darkness, loses its color. Therefore, if an object is dependent upon light for color, color must be a property of light.

And so it is.” ~ Paul Outerbridge

 

 

Filed Under: Next Level, Photography Tagged With: event photographer, event photographers, flash photography, lighting, natural light, new castle, PA, photography, professional photographers, wedding photographer, wedding photographers, white background

Park Inn, Sharon – Hotel Photography

by Mary Perry · Jan 20, 2016

Our Website: www.nextlevelphotographers.com

For hotels, having excellent interior photography is a must. Real estate, architecture, interior design, restaurants, and the hospitality industry all require gorgeous photographs of indoor spaces to attract and entice potential customers.

We wanted to share a little about our experience at the Park Inn and some of the photography we created for them.

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JW’s Other Club is the perfect place to unwind with a cocktail and watch the game. On weekends they feature live entertainment. Photography by Next Level Photography

The Park Inn in Sharon has a unique layout so we were excited to photograph it. We started at the indoor pool area, next the restaurant and dining areas, the fitness center, meeting and hospitality rooms, then finished with multiple angles of the rooms.

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Upper Dining Room. Matt and I both ordered the Oaktree, an unbelievably delicious shaved ribeye sandwich. 
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The Crystal Room. Beautifully decorated, this room is said to have always been the owner’s favorite room here.
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There are chandeliers everywhere you look.
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There are so many unique statues, furniture pieces, and decor all over the hotel.
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This is one of the meeting/event rooms available.
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This meeting room is more of an intimate conference area.
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The rooms are clean and comfortable. Many have jacuzzi tubs.
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This suite was rather roomy.
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The library area, located right off the front desk and next to the business center.
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The pool here is large. I can definitely see us bringing the family here for an overnight swimming getaway.
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New machines and fitness equipment is available in the workout room.

Next Level Photography does an amazing job photographing interiors for commercial use. Contact us for more information. Visit our website at www.nextlevelphotographers.com

Filed Under: Commercial, Park Inn Sharon, Photography Tagged With: hotel, PA, Park Inn, photograph, photography, Sharon

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